Ident

street light studios from Emily Apps on Vimeo.

As a group, we decided to change our idents to something related for the noir film industry. We had gatherd feedback and received the comment that our first ident 'Ink inc.' is more suited to a writing or graphic based company and does not represent a noir film company to be associated with our opening title sequence. Instead me and Lily brainstormed some other company names and we came up with street light studios. I started to develop some possible idents. I came up with a few possibilities but i decided upon this (top).

During the reconsideration of the idents we realised that the Red productions ident was low quality and i was not able to animate it in a way that we liked.
I changed the logo from this:

To this:

RED ident from Emily Apps on Vimeo.

Production Process

During the editing process of the Opening Title Sequence i've used new techniques to improve the sequence. One of the techniques i've learnt is isolating a colour and enhancing it like in Sin City.

In this shot the red is isolated and enhanced and the other colours' saturation is lowered.

I did the same as i thought the effect was not over used and would set it apart from other noir OTS'. This is the original and edited version of this particular shot. This particular effect took me a while to figure out how to achieve. First i had to select the colour i wanted to isolate (in this case it was the red lipstick) and and heighten the saturation. I then had to select the other colours in the shot and reduce the saturation of them. This effect takes a while to get right but i think it looks really nice. And although it is not up to the quality of films with high production value i will still keep the effect as the lighting in our original footage is not consistent and this fixes that.

Update

Through the past few weeks I have been editing the footage we shot so far and  adding in the credits. We still have a few things to shoot such as iconography to add to the OTS.